Privacy Policy
Last Updated: December 20, 2025
Atlantic Rock Lotto ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website AtlanticRockLotto.com and use our lottery services. As a licensed lottery operator in Newfoundland and Labrador, we adhere to the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
1. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with you ("Personal Information").
1.1 Personal Information You Provide
- Account Registration Data: Full name, date of birth (for age verification), email address, phone number, and physical address in Newfoundland and Labrador.
- Identity Verification Documents: Copies of government-issued identification (e.g., driver's license, passport) required to verify your age and identity in compliance with regulatory requirements.
- Transaction Information: Details about lottery tickets purchased, draw dates, numbers selected, and transaction history. Note that we do not store full credit card numbers; payments are processed by secure third-party payment providers.
- Customer Support Data: Information you provide when you contact us for assistance, including chat history and email correspondence.
1.2 Automated Data Collection
When you access our website, we may automatically collect certain information about your device and usage patterns, including:
- Log Data: IP address, browser type, operating system, referring/exit pages, and date/time stamps.
- Geo-location Data: We may collect precise or approximate location data to ensure you are physically located within Newfoundland and Labrador when purchasing tickets, as required by our license.
- Cookies and Tracking Technologies: We use cookies to remember your preferences and analyze site traffic. Please refer to our Cookie Policy settings for more details.
2. How We Use Your Information
We use your Personal Information for the following business purposes:
- Service Provision: To create and manage your account, process ticket purchases, record draw results, and facilitate prize payouts.
- Regulatory Compliance: To verify your age (19+) and identity, prevent fraud, money laundering, and ensure compliance with the Newfoundland and Labrador Lottery Regulations.
- Communication: To send you transaction confirmations, service updates, security alerts, and support messages.
- Marketing (with consent): To send you newsletters, promotions, and information about upcoming jackpots, provided you have opted in to receive such communications. You may opt out at any time.
- Improvement: To analyze user behavior and improve the functionality, security, and user experience of our platform.
3. Disclosure of Information
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: We engage trusted third-party companies to perform services on our behalf, such as payment processing, identity verification, email delivery, and hosting services. These providers are bound by confidentiality agreements.
- Regulatory Authorities: We are required to report certain activities to provincial and federal regulatory bodies, including the Atlantic Lottery Corporation (ALC) or relevant gaming commissions, for audit and compliance purposes.
- Legal Requirements: We may disclose information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or prevent fraud.
- Major Prize Winners: Per lottery regulations, the name, city of residence, and prize amount of major winners may be made public to ensure transparency and integrity of the lottery system.
4. Data Security
We implement robust technical and organizational measures to protect your personal information. This includes the use of SSL (Secure Socket Layer) encryption for data in transit, firewalls, secure servers, and strict access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, inactive account data is retained for a period of seven (7) years in accordance with financial regulations.
6. Your Rights and Choices
Subject to applicable laws, you have the following rights regarding your personal information:
- Access: You have the right to request a copy of the personal information we hold about you.
- Correction: You may request that we correct any inaccurate or incomplete information.
- Deletion: You may request the deletion of your account and personal data, subject to our legal obligations to retain certain records.
- Withdraw Consent: Where we rely on your consent to process data (e.g., marketing), you may withdraw that consent at any time.
To exercise these rights, please contact our Data Protection Officer at [email protected].
7. Age Limitation
Our services are strictly intended for individuals aged 19 and older. We do not knowingly collect personal information from anyone under the age of 19. If we become aware that we have collected personal data from a minor, we will take steps to delete that information immediately and terminate the account.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Atlantic Rock Lotto
Attn: Privacy Officer
123 Water Street
St. John’s, NL A1C 1X1
Canada
Email: [email protected]